App Showcase Guide
App Showcase Guide
2
App Showcase
Celebrate Ingenuity
Designing apps is great way to work together to solve challenges you
careabout. And by hosting an in-person or virtual app showcase,
you give aspiring coders a chance to celebrate their ingenuity as they
present their ideas and share their solutions with peers, families and
the community.
After participants work together through the app design process, they’ll
create a presentation and pitch it to a panel of judges during the showcase.
The event concludes with recognition and a celebration of
all participants.
This guide is a companion to Apple’s coding curriculum and resources.
It’sdesigned to help you get started planning and preparing for an app
showcase event. You’ll find information on showcase formats to suit your
environment, tips on inviting and preparing judges, a downloadable rubric
and certificate, and more.
What’s in This Guide
For each stage of organising and hosting an app showcase, you’ll find resources and customisable materials
designed to make it easy to implement an inspiring showcase event.
App Showcase Guide
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Prepare
•Create a 3-minute pitch
Plan
•Showcase format
•Judging the showcase
•Invitations and promotion
•Recognition
Share
•Share your showcase
•Things to consider
Prepare
To participate in the showcase, participants will need to work
through the app design process and create a presentation for the
event. Participants work independently or in small teams, developing
critical- and creative-thinking skills as they go.
Get started with app design using Keynote:
Download the Everyone Can Code App Design Journal >
Go further with more in-depth exercises and coding challenges:
Download the Develop in Swift App Design Workbook >
Create a 3-minute pitch
During the showcase, participants will deliver a 3-minute pitch
presentation of their app ideas. Presentations should include:
•The problem their app is solving
•Who their app is designed for and what its impact will be
•Description of their app design process
•How their app will be used, including a demo of the prototype
•Demonstration of the user interface, user experience and coding
concepts in the prototype
Share the judging rubric with participants to help them get ready to
pitch their projects.
App Showcase Guide
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Share these presentation tips
with participants:
•Showcase your personality.
•Practice your presentation before the
showcase.
•Create a screen recording on iPhone, iPad
or Mac to demo your app prototype.
•Use Keynote with a voiceover, Clips or
iMovie to build a pitch video.
•When presenting online, have a team
member monitor chat for questions.
•For a polished look in Keynote, hide the
toolbar, format pane and slide navigator.
Press ⌥⌘P to start the presentation.
Educators can visit the Apple Teacher
Learning Center for tips on screen recording,
adding audio to Keynote and more.
5
Plan
Showcase format
Your showcase can be small or large, in-person or virtual. Consider the resources
you already have and who might be able to provide support. Try to identify how and
where you'll hold the event as soon as possible. It can be in a classroom, at the library
or a community centre. Or you can hold it online through a video conference system
— anywhere participants can show off their apps!
We’ve provided three sample ideas for formats — an app fair, a main stage and
a virtual showcase — to spark ideas for an event that best fits your participants
and community.
App fair
Like a science fair, an app fair lets guests and participants explore at their own
pace, visiting each team’s station to view prototypes and hear their pitches.
Sample agenda for an
app fair format
•Setup
•Welcome
•Round 1
•Round 2
•Scoring and review
•Recognition and certificates
•Concluding remarks
•Group photo
App Showcase Guide
Main stage
In a main stage event, teams take turns presenting their app
ideas to a panel of judges in front of a live audience. The tone
is more formal, and the format gives participants the opportunity
to practice public speaking from a stage.
In this format, judges sit on or near the stage so they can pose
questions to the teams following their pitches.
App Showcase Guide
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Sample agenda for a main
stage format
•Setup
•Welcome
•Pitch 1
•Feedback and questions from judges
•Pitch 2
•Feedback and questions from judges
•Pitch 3, 4, 5 and so on
•Scoring and review
•Recognition and certificates
•Concluding remarks
•Group photo
Virtual showcase
A virtual showcase gives teams the opportunity to present their
app pitches online using a video conferencing tool. It can be
a fun way to celebrate participants in any learning environment.
Consider a rehearsal with participants before the event to help them
become familiar with the format and practice their pitches. On the
day of the showcase, create a celebratory feel with welcome music
and an enthusiastic emcee.
If judges are unable to join a video conference, consider sharing
screen recordings. Judges can provide video or written feedback
toparticipants.
App Showcase Guide
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Sample agenda for a virtual
showcase format
•Prepare presenters
•Welcome
•Pitch 1
•Feedback and questions from judges
•Pitch 2
•Feedback and questions from judges
•Pitch 3, 4, 5 and so on
•Break for scoring and review
•Recognition
•Concluding remarks
Tips for a virtual showcase format
•Be sure a cohost is available who can help
respond to questions from the audience
via chat or text.
•Mute all participants who are not presenting
to reduce background noise.
•Set up a separate call or video conference
for judges to discuss the pitches.
•Consider capturing screenshots to create a
showcase photo collage you can share
with participants.
•Email participants their certificates of
participation after the event.
…
Judging the showcase
Including judges is a great way to provide participants with
feedback on their ideas. Judges don’t need to be experts in
coding. Consider inviting local business people and community
leaders to be judges. Hosting a virtual app showcase also allows
for inviting judges from near and far — don’t be afraid to ask.
Tips for judging
•Review the scoring rubric with judges. Let them know
the types of awards and recognition you’re planning.
•Encourage judges to ask the participants questions and
provide feedback.
•Provide a quiet space for judges to convene and
discuss scoring.
•For virtual showcases, judges can meet on a separate call
or video conference.
App Showcase Guide
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Sample email to recruit judges
Volunteer opportunity: App showcase
Dear [name],
The [organisation] is planning an app showcase
event on [date] from [time] to [time], and we’d like
you to help judge the event. Your experience and
perspective would be extremely valuable to our
aspiring developers.
Judges will hear short pitches from participant teams,
ask questions and provide feedback, then score the
app pitches using a scoring sheet we’ll provide. We’ll
conclude by celebrating all participants in the event.
Thank you for considering this request. We truly
appreciate your support of youth in our community.
Please respond to confirm your participation or with
any questions.
Sincerely,
[name]
[title]
[school or organisation]
Invitations and promotion
Here are some ideas to help you build excitement and encourage
your community to attend the showcase event:
•Send invitations to special guests, like family members, peers
and community leaders.
•Encourage presenters to invite their friends and family.
•Promote the event on your organisation website, on social
media and in your newsletter.
App Showcase Guide
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Sample showcase invitation
Celebrate Innovation
Join us for our first app showcase event! Support our
participants as they pitch their app ideas that focus
on solving challenges that they care about. All teams
will have the chance to present to a panel of judges
and earn recognition for their projects.
Event details
[Date]
[Time]
[Location name]
[Location address]
[Contact for questions]
[RSVP link]
Recognition
All participants should receive a certificate of achievement for participating in the showcase. Also,
friendly competition can be a great motivator. Consider recognising participants for their strengths
in app design with awards like:
•Best Innovation
•Best Design
•Best Pitch
You can also encourage audience participation with a People’s Choice award.
Download and modify this certificate template for different awards.
App Showcase Guide
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Signature
Awarded to
For
Certificate of Achievement
Date
App Showcase
Consider giving participants
a T-shirt before or during the
showcase event. We’ve created
a T-shirt design template that
you can download here.
App Showcase Guide
11
Share
Share your showcase
By hosting an app showcase, you join a community that’s supporting innovators of
the future. Follow @AppleEDU on Twitter and show us what’s happening in your app
showcase events by tagging #EveryoneCanCode and #DevelopInSwift.
Things to consider
•Remember to consult your organisation’s social media guidelines and acceptable-
use policy.
•Be sure you have parental consent to share participants’ work.
•Help participants protect their intellectual property and respect copyrights held
by others.
Download >
Evaluation Rubric
Team name:
Category
Novice (1 point)
Intermediate (2 points)
Proficient (3 points)
Mastered (4 points)
Points
Pitch Content
Shares basic information, such
as purpose and target audience
Gives clear explanation of the
app’s purpose and design, and
how it addresses user needs
Presents clear and compelling
explanation of the problem
they’re trying to solve, market
demand, audience and how!
the app was designed to meet
user needs
Makes a persuasive pitch
backed by evidence that shows
how the app meets, exceeds!
or redefines user needs
Pitch Delivery
Informational; one team
member presents
Confident, enthusiastic; more
than one team member
presents
Engaging, good use of visuals
to support story; team highlights
contributions of each member
Creative, memorable
storytelling; engaging visual
support; smooth transitions
between team members
User Interface
Consistent screens that support
app’s purpose"
Clear, functional design with
familiar elements; prototype !
supports basic user tasks
Elegant, concise, pleasing
design with thoughtful use of
colour, layout and readability;
prototype gives user a sense of
place within navigation
Design empowers the user to
interact with content; prototype
uses animation, colour and
layout to create a seamless,
engaging experience
User Experience
Clear intent; users can
accomplish one or more goals
Consistent and standard
navigation; intuitive path
through app content
Adaptable to user needs;
addresses accessibility, privacy
and security
Innovative, surprising and
delightful; gives users a new
kind of experience that sets!
it apart from competitors
Coding Concepts
Some connection between app
functionality and underlying
code
Explanation of how general
coding concepts like data types,
conditional logic or touch events
relate to the app
Description of specific coding
tasks necessary to build their
app; demonstration of how that
code powers the app’s
functionality
Explanation of the app’s
architecture, data structure,
algorithms and features;
discussion of decision-making
in developing this approach
Technical Review (Optional)
For functional app prototypes in
Xcode. Judges should be familiar
with Swift and iOS development
best practices.
Swift code runs in specific
examples; code is basic with
no abstraction
Code runs without error in all
cases; code is basic with some
evidence of abstraction
Code is organised with clear
Swift naming conventions; high
evidence of abstraction; follows
iOS guidelines
Code is well documented !
with comments; effective use!
of Swift features; employs
organisation, such as Model-
View-Controller
Comments:
0
Total
score
Signature
Awarded to
For
Certificate of Achievement
Date
App Showcase
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo, iMovie, iPad, iPhone, Keynote, Mac, Swift, the Swift logo and Xcode are trademarks of Apple Inc.,
registered in the U.S. and other countries. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. April 2021
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in altre lingue
- English: Apple APP User guide
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